The Major Events and Sport Advisory Committee leverages the excitement and shared experiences of major sporting and cultural events to foster meaningful connections within the Australia-Japan business community.

The Committee explores a range of exciting opportunities, including identifying innovative technology solutions and exploring their impact on the industry in both Australia and Japan.

The aim is to strengthen Sports Diplomacy by fostering cultural exchange and building stronger bilateral relationships through sport; guiding businesses on strategic partnerships with high-profile events in both countries; and supporting grassroots collaboration by promoting sports participation and community development through collaborative initiatives.

The Committee hosts engaging networking opportunities, seminars and study tours to highlight the commercial opportunities, business partnerships, and economic benefits arising from sport and major events hosted by Australia and Japan.